From Denmark to race day
Our Story
Synergy was built from an athlete's need to solve a real problem, and that mindset still defines the brand today.
From day one, the goal has been simple: make performance-driven triathlon gear that helps athletes move better, race harder, and trust what they are wearing on the start line.
How Synergy Began
Synergy was born from the imagination and determination of Stefan Laursen, who grew up in Denmark with a deep connection to nature, the water, and endurance sports. At just 13 years old, driven by a desire to compete in his first triathlon, Stefan found himself needing a wetsuit he could not afford.
Instead of giving up, he sourced the materials and crafted his own by hand at his Waldorf school, igniting a lifelong passion for triathlon and innovative design.
Age 13
Stefan builds his first wetsuit by hand so he can compete in his first triathlon.
Age 16
He turns professional, combining athletic ambition with a sharp eye for function and fit.
Global Growth
What started in Denmark becomes a trusted brand worn by professionals around the world.
From Handmade Beginnings to the Professional Stage
By 16, Stefan had turned professional, blending his Scandinavian sensibility for form and function with relentless athletic drive. A few years later, he placed 2nd in the USA Professional USAT Championship and eventually qualified for the Olympic Team. Unfortunately, Stefan was unable to compete due to Achilles tendinitis.
As fellow athletes began to take notice of the performance and craftsmanship of his wetsuits, Synergy naturally evolved into a brand trusted by professionals around the world.
From those early days in Denmark to the global stage, Stefan's vision has remained the same: to create gear that gives athletes a real advantage.
Built to Perform
Today, Synergy stands as one of the world's leading triathlon wetsuit brands. Rooted in innovation, driven by performance, and grounded in a spirit of teamwork, we strive to build products that push boundaries and elevate every athlete's experience.
From Denmark to race day, Synergy is built to perform.